Company: GLYDE Condoms – The world’s only vegan, ethical, and fair trade condoms
Campaign: Three 30 second spots promoting brand awareness
Results: Over 600,000 views in the first two weeks resulting in major brand awareness and 50% increase in online sales. The campaign was featured on dozens of influential news sources including The Mirror, The Daily Dot, Break.com, Breitbart, India Today, The Business Standard, and Elephant Journal.
“You Wouldn’t F*** Me with Something That’s Been Inside a Horse, Would You?”
Rising YouTube stars leverage their edgy, online presence to promote ethical business.
Brooklyn, NY – In the recent GLYDE Condoms viral video campaign, that is exactly what the beautiful young woman dressed in lingerie says seductively to the camera.
While this may be a little edgy, it is exactly the kind of campaign that leaves an impression on an audience overwhelmed daily by an abundance of shocking content. Not one of the three videos would ever be allowed to air on television, but they were embraced by online immediately after posting on November 12th, cracking the top videos of the day and receiving over 600,000 views in their first two weeks online. It’s just not the kind of campaign people have come to expect from the eco-friendly, ethical business world.
dir=”ltr”>“We’ve found ourselves in this unique position where we have a growing audience online and there continue to be more opportunities for us to monetize, but because our relationship with our viewers is so personal, we feel passionately that we should be using our work to promote businesses that we actually believe in,” said Mitch Lewis, one-third of the creative team.
“The beauty of creating videos online is that we are allowed to go much further with the jokes than we would in traditional media. With GLYDE we knew we could push the envelope a bit while perfectly articulating what a great company it is,” added Greg Washburn, another third of the team.
It’s possible that this kind of forward thinking will catch on with other businesses in the “green space,” if they are bold enough to follow suit. “No one wants to be beat over the head with guilt to buy products that are good for the planet, and it’s time for B-corps and other ethical businesses to loosen up and realize they will reach far more people through playful irreverence,” shared Nik Kazoura, the final third of The Kloons.
Playlist of the three part campaign: http://goo.gl/NVYBYj
About GLYDE Condoms
The mission of GLYDE condoms is to craft an ethically produced premium condom, that feels and performs better, started with our patented plant-based formula of thistle extract and natural rubber latex — which is never tested on animals. For more information please email to firstname.lastname@example.org, attention: Marketing.