Our concept development team works alongside your company to brainstorm ideas that further your brand strategy.
During the video brainstorming process we develop twice as many ideas than are necessary while keeping within the framework of your particular brand strategy. Once we settle on the best ideas our writers incorporate your brand strategy into pre-production scripting to best capture your unique brand voice.
These concepts will be specifically engineered to speak to your target demographic and grow brand awareness with this audience. We also tailor your brand voice to address target locations where we anticipate audiences to engage best with your content. While there are infinite places where videos can go viral, we’ve found that audiences love engaging with brands that are fun, light, approachable, and don’t take themselves too seriously. This makes for happy customers, and happy customers make happy companies.
Because brand loyalty is imperative we take into account the longevity of your particular brand strategy throughout concept development. The world of online video sharing is new, rapidly changing, and VERY different from traditional media outlets. We take your brand strategy, infuse it with viral potential, and set it up for success.
Case Study: ‘GLYDE’ Ethical Vegan Condoms
GLYDE Condoms approached The Kloons with the brand strategy of increased universal awareness in target demographics. They wanted to target a young ethically minded community while remaining fun, sexy, and slightly irreverent. The campaign that The Kloons created to propagate GLYDE’s brand strategy went on to be featured on ethical blogs and websites read by audiences around the globe. It was even translated into foreign languages.