Company: Bagelteria – Brooklyn bagel shop.
Campaign: One 1.5 minute spot promoting brand awareness
Results: Over 100,000 views in the first week resulting in local and national buzz and increased sales. The campaign was featured on dozens of influential news sources including New York Magazine’s Grub Street, local news and online reporters.
For the first time in his life, Sam Ibrahim was considering closing his business. The economic downturn had taken its toll on the Brooklyn bagel shop and it was up to The Kloons to come up with a fresh and relevant grass roots campaign to stir up local interest.